The USA chest badge logo, constructed using the 26 degree chevron from Nike heritage, is meant to be wildly different than anything ever seen on a USA uniform before. Its upward movement references high-flying athleticism, and its composition is meant to evoke the badging of super hero costumes. The uniform is blocked in various 26 degree angles, which also inform the custom typeface, developed in three weights and a full character set for international uniforms.
Adding on top of that, what I like about it is that it seems to have a spatial quality about it, "hinting" at a (or several) possible representation(s) along (all) the 3 dimensions.
2014 • 10 • 29
